The runner-up group is becoming more uniform

June 12, 2003

The last month was somewhat calmer than the stormy April, as far as the number of new .ee subdomains is considered.

The slightly declining number of applications may indicate a smooth transition into summer period during which the number of applications is naturally lower than usual. Nonetheless the market leader Zone Media OÜ has been able to continue the rise. The achieved 30.1% percentage of mediated domain names this month tells a clear proof of a stable and active provider of hosting service. The leader mediates a stable count of up to 200 domain name applications each month under the .ee subdomain.

When lining up the .ee subdomain names mediated by the 10 most active Internet service providers in declining order, we will see very large gaps between the first three positions. Starting from the third place, the numbers of mediated domain names are very uniform. It is also usual that switching-around of those positions does not count for much on the market, as following month can bring along another change and the companies can find themselves in the same old line-up again.

Telenord Group can be considered the healthy surprise of the month of May. This company started a new active advertising campaign for it’s hosting service a couple of months ago and is now in the ranks of the top ten.

In this last month many of the TOP 10 nominees ended up sharing their positions. This on its own account proves the uniform level of the ISP-s (Internet Service Providers) in the second and third quarters of the table, but it also clearly speaks of furious competition.

Even if the client market may be a hindering factor, it is always possible to strengthen a company’s competitive edge via different types of flexible IT solutions and applications.

Managing a namespace with Estonian country marking is a business that brings along a great deal of responsibility, and sometimes arguments over well-known domain names end up in media (for example cvonline.ee and hanza.net were covered in Eesti Päevaleht, ekomajad.ee was a subject in Äripäev). Some arguments have risen in conjunction with possible unfair competition via domain names and possible cases of damaging a brand name that sounds similar to a .ee domain name in use. As to now, the policy about domain names that is essentially similar in all Northern countries has kept the relevant name spaces free of major court arguments. In reality though, Estonian administrative judges and lawyers have, too, had more and more chances to prove themselves in the field of domains and legal problems around them for the last couple of years. Legal information presented upon registering a domain name can be seen at the following address: http://www.eenet.ee/info/index.html. In addition to that, technical information and dates of changes can be seen at the WHOIS server of EENet (whois.eenet.ee).

TOP 10 registrars in May

1.

Zone Media OÜ

30,1%

2.

Eesti Telefon AS

11,3%

3.- 4.

Northside Solutions OÜ, Uninet AS

3,9%

5.

Compic OÜ

2,9%

6.- 8.

WebMarket OÜ, Elkdata OÜ, Microlink Data AS

2,3%

9.

Alfanet OÜ

2,1%

10.

Telenord Grupp OÜ

1,8%

June 16, 2003, an article in the business paper Äripäev

Source: EENet

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